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Using Twitter to check out colleges

Posted on : 23-10-2014 | By : DickRaman | In : user

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Checking out College using Twitter

Most everyone today is familiar with Twitter. While it may be fun to view the goings and comings of your favorite celebrity or athlete, I used Twitter in a very different way. Harnessing the power of Twitter was very easy once I realized that you could use the search application to narrow the types of people or entities you follow. For me, I have a son in high school that is quickly becoming college age. While there are the traditional methods of researching everything about a college including the average grade point of applicants, courses offered and other information from its web site or through a visit, using Twitter provided a very personal way to get insight into various colleges. True not every college we are considering has a Twitter site but they are growing every day. The first group of Twitter sites I added was the admissions department of every available college. These tweets consisted mainly of the daily goings on in the department as well as excerpts of the essays from applicants the admission counselors found good enough to share with the world. Frankly, this provided insight into the background, extracurricular activities and overall personality of applicants that the college admission representatives obviously believed had great merit. Another group of Twitter sites added was the sports. My son plays baseball and we added every college sports and baseball site we could find. These sites keep us up to date on the team’s goings and comings, scores and in some cases insights into the coach’s views. Like interviewing for a job, it is of the utmost importance to be as familiar as possible with aspects of a sports team you might join when discussing any recruitment or tryouts with the coach or coaching staff. Finally, but not least important were the Twitter sites of the college students. They maintain sites relating to their feeling about the schools, their campus activities, other students, teachers and the administration. We have found these Tweets to be quite informative as to not only the overall personality of the students taking the time to make entries but even the support and opportunities in the community surrounding the colleges. Using Twitter as an extended college recruitment tool dramatically increased our knowledge of the colleges and surrounding communities. It continues every day to grow as the network of those we follow increases. You can use this type of focus with relation to any type of networking group. It can be used for personal or business goals to both enlighten you and keep you in touch with people and groups in which you have an interest.

The Power of Twitter

Posted on : 22-10-2014 | By : DickRaman | In : Tips

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superheroes02Twitter gives you two ‘Superhero Powers’: the power to be a fly on the wall and listen to people’s conversations, undetected. And the power to hear what people are thinking. There are many stories of people who have found meaningful relationships on Twitter. They feel they are in a community that is supportive of their needs. They actively promote the interests of the community and they bring value by supplying useful information. Twitter is called ‘micro-blogging’, but it is actually different from a regular blog. In a regular blog you have the chance to go deep into a subject. Twitter is more suited to address a wide range of subjects.

In Twitter you are asked a very simple question: ‘What are you doing?” Actually, this is something your parents would ask, or your teacher or a policeman or another figure with some authority. It doesn’t look like the kind of question you would ask your friends, but as it turns out this simple question provokes a lot of discussion. Simply telling the world what you’re doing may seem trivial, but if you’re being arrested and brought to jail, tweeting that fact could bring on a massive response. Like an American student found out when he was jailed in Egypt – his Twitter messages allowed people to get in touch with the proper authorities and free him! Some people are getting quite creative with Twitter. For instance when you say the words ‘bad luck’ in a tweet, a user called @a_dark_cloud will start to follow you.

Until early 2009 Twitter was relatively unknown. A number of events triggered Twitter’s popularity and in the first half of 2009 Twitter exploded. When that plane landed in the Hudson River in New York some guy took a picture of it and tweeted it. That was the first the world learned of the accident and it proved Twitter’s value for up-to-the-minute news reporting. This was really the first act of ‘Citizen Journalism’ that got widespread attention. Today it is clear that everybody can be a journalist. Everybody that has a phone with a camera in his pocket and happens to be at the site of a world news event can now report it to the regular news media. All the big networks and most notably CNN, ESPN and Fox have picked up Twitter as a way to interact with the public during live shows.

When Oprah Winfrey started tweeting at her show, millions of people, mostly women, started to follow her example. When you look at the growth of Twitter pre-Oprah and post-Oprah you will see a remarkable difference. Oprah is now one of the most popular people on Twitter, a position she shares with a number of other tweaking celebrities like Ashton Kushner, Britney Spears, Ellen DeGeneres and even the President. They all have over 2 million followers!

It is amazing to see how many people are following these celebrities. Apparently they get a kick out of tweeting something interesting to a celeb and getting a tweet back. There is nothing more ‘cool’ than that – it is like getting a celebrity’s signature. The attraction that celebrities apparently have on Twitter is one of the most amazing features of this new social networking platform.

When the elections in Iran in June 2009 showed a result that many people in Iran believed was manipulated, riots broke out in the streets where the police was beating up protesters. The regular news media were kept far away from these protests come up but many protesters who were right in the middle of the riots started tweeting and sending photos and videos into the world. This was the only evidence of what was going on in Teheran and other cities in Iran. That weekend Twitter had scheduled an hour for maintenance so it was planning to shut down for a while. On the request of many people including the State Department Twitter decided to postpone the maintenance, so the people of Iran could continue their reports.

This is interesting. Now apparently Twitter is crucial for the world. The fact that many people were asking for Twitter not to shut down is amazing too. Most people are not concerned with what happens on the other side of the world. They are concerned with what happens in their neighborhood and what affects them only. It appears that Twitter is changing that. Many tweople changed their location in Twitter to Teheran, Iran in support of the people in Iran who were tweeting while the government there was trying to shut them down. Changing their location would create hundreds of thousands of people that apparently use Twitter from Iran and would make it all the more difficult for the Iranian Secret Service to find them. In support of the protesters millions of Twitterers also colored their profile picture on Twitter to green. The massive response to this initiative might be a sign that the mentality of the global population is changing towards a keener interest in what goes on in the world, rather than just the neighborhood. It looks like Twitter is a positive influence here.

An interesting phenomenon is ‘live tweeting’ during an event or a TV show. This is becoming the trend at conferences, where Tweeting (and thereby the use of the mobile phone although be it in ‘silent’ mode) is encouraged. On big screens, the tweets from the audience are displayed, which is easy to do as long as everyone uses a certain “hashtag”. Sometimes you see that moderators of panels are picking up tweets from the live audience. Especially on the news TV channels this is happening often. This has contributed greatly to the popularity of Twitter.

#IranElection – Twitpocalypse

Posted on : 22-10-2014 | By : DickRaman | In : user

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twitpocalypse

by Jane Craford

“I survived the Twitpocalypse!” blasts the graphic on the organic cotton T-shirt available from cafepress.com.  What’s the Twitpocalypse and why should I care?  Tweets are being sent to Twitter at the current rate of 202 tweets per second.  Each tweet has a unique identifying positive number.  When the torrent of tweets exceeded the number 2,147,483,647, some third-party Twitter applications were not designed to handle this condition and would crash when their application would suddenly turn the number into a negative sequence. Thus, the verities of computer science seeped into the consciousness of everyday Twitter users.

Tweople of all types start paying attention to the tweets in the substantial Tweet Stream.  The Italian Futurist artist, F. T. Marinetti, would probably delight in the blend of popular and high culture that mixes in a Twitter stream.  Marinetti would probably recognize his ideas, handed down to us in his Variety Theater Manifesto, living in the Twitterverse.  The absurd juxtapositions, the random surprises, the illogical interruptions, when popular and elite, high and low culture are syncretized in the Twitter stream echo what Marinetti saw as the ‘great Futurist hilarity that should make the world’s face young again.’

The new meaning or unexpected perspective that is sparked by the collisions from the juxtapositions of contrasting types of information is one of the addictive pleasures of Twitter.  A mind dulled by the tedium of a boring job can be revived quickly by as little as a half hour of exposure to the effervescent Twitter stream.  At the rate of 202 tweets per second, that calculates to 363,600 tweets in 30 minutes.  The number of tweets flowing in one Twitterer’s stream, however, represents the tweet activity of only the set of people that Twitterer is following, rather than the sum of all people logged into Twitter at that moment in time.  The hilarity of random surprises would be minimized or maximized, depending on the characteristics of the Twitterer’s group being followed.  If you follow only elite, high culture-type Twitterers your Twitter stream may be less effervescent than it would if you also were following pop culture Twitterers whose tweets when juxtaposed with the high culture Twitterers could add some gas to your Twitter stream.

Twitter can be a refreshing flow of tweets that make your ‘face young again.’  At the same time, it can be a lifeline for an endangered person or community desperately seeking connection to a rescuing world. On the same weekend that the Twitpocalypse occurred, the Twitter stream was carrying immediate reportage of the election in Iran.  Twitter’s highly evolved search function sprung into action as news about the Iran election was sought, causing a proliferation of Twitter search tags (hashtags), such as  #IranElection, #tehran, #CNN, etc. that could be clicked on within a tweet to enable rapid response to the breaking news event.

Two billion, one hundred ninety-two million, ninety-two thousand and counting unique tweets have been sent since Twitters inception in March 2006.  This instantaneous global communication (for those who have access to at least a texting cell phone), like a swiftly flowing river, is cutting new shorelines and reshaping the geography of our minds at the rate of 202 tweets per second.  If F. T. Marinetti were alive, I’m sure he would be twittering and I’m sure his face would be young again.

Twitter is for Business!

Posted on : 21-10-2014 | By : DickRaman | In : Tips

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Glossy Waxed Wood Social Twitter birdWhen people first encounter Twitter they just don’t ‘get it’. They think it is rather silly to start sending SMSes that the whole world can see. Just about all people that first encounter Twitter have a similar reaction. It takes a while before people start to recognize how powerful Twitter can be.

Especially Business people have a tendency to overlook social networking as a valuable business tool. They are busy running their company and they usually ignore the social networking sites altogether.

That is mistake number one. Social networking has become a major driver of traffic on the Internet and businesses need to take this seriously if they don’t want to miss out on a great opportunity. Every company today should have a FaceBook account and engage in conversations with their customers and prospects on Twitter.

After all, businesses are a collection of individuals and these individuals start to express themselves on the Internet more and more. Through the social networking sites employees are engaging in conversations with their friends and family and increasingly with total strangers. There is great value for businesses to tap into this source and generate more brand awareness and traffic to their websites.

Twitter is especially suited for this purpose. Be- cause tweets are easy to read and easy to write, it wouldn’t take much for a business to actively use this medium.

Twitter is a hot social networking tool, but business owners can really profit from it. Twitter is fast, free and simple way to get immediate results for your business. You can increase your traffic today, and reap the benefits quickly.

Here are some ways your business can profit from Twitter:

1. Find local people you can network with or find local events to meet local customers. Use the search feature (http://search.twitter.com) to find people who are near you, then follow them. Especially for business professionals like lawyers, doctors and accountants this is a great way to find new customers.

2. Get great quality traffic by sending messages (“tweets”) that are meaningful and helpful. Twitter users come from many walks of life and income levels, so build a relationship with them to get the best results.

3. Remember the old saying, “It’s not what you know but who you know that counts”? That is true on Twitter, as well. If you need a favor, send out a tweet – you never know who can help (or who knows someone who can help).

4. Know the power of the “re-tweet,” which is what it is called when someone takes a message (“tweet”) you send and then sends it to their followers. It is sort of like the way a forwarded email works. Send a quality tweet to your followers and see how it gets passed along to others.

5. Use the search feature to find like-minded people across the world. Use it to find people who may not possess the same talents as you, but complement your talents.

Twitter is an excellent tool for building your on- line business. If it is used properly, it is a free asset to your Internet marketing plan. Let’s investigate the few areas in which a business could use Twitter to their advantage.

A random user about Twitter

Posted on : 21-10-2014 | By : DickRaman | In : user

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Twitter is the greatest invention on the Internet today

Twitter is the greatest thing to come around the Internet in years. I had never been on the leading edge of technology acceptance – before Twitter. I did Usenet News after it had long gotten past its prime, slept through the World Wide Web. Blogging ? Set up my own online diary ? Why would anyone do that ? But Twitter does it all. Social computing. Online news and views. Bulletin boards. Twitter can do it all. It is my interface to everything I’ve done online for the past twenty years. It is east to join and easy to use. And, most importantly, Twitter is free.

Twitter is a model of user friendliness because it does functionality right. You get started right away and you can learn as you go. For an old guy like me, that’s important, because I still remember VHS and Betamax, but never had the patience to program my Video Cassette Recorder, and I still remember learning to type using Multimate on a Compac PC that ran DOS. No, not MS-DOS, just DOS. If you throw too much functionality at me too fast, a man my age cannot absorb it all, but with Twitter, I can keep up with the youngsters, even get ahead of them. I’ve recruited one of my three daughters for Twitter – they all had Facebook pages – and managed to get one other’s long dormant Twitter account linked to mine, I’m a low frequency blogger, so what I typically do is just manually insert the links to my blog entries as I update my site. I have cross-linked my Twitter page to Facebook.

For me, the most important and attractive feature of Twitter is to act as a “one-stop shop” for web browsing. I’ve linked many news services, including BBC, the New York Times, Die Zeit, and CNBC’s Fast Money onto my Twitter feed. Usually, I’ll log on before going to bed, to check out what is happening. I reserve Favorites for specific items I want to keep, and if I need to know more, I’ll go to the owning website. I discovered that the Onion News Network is up on Twitter, always a favorite. There are also a number of government sites linked into Twitter, including the White House. Newt Gingrich and Sarah Palin also have sites linked to Twitter, so if you want to know where Newt is having dinner this evening, check it out. I’ve been a little hesitant to tweet at work, since our office operates in a secure intranet and it might be taken wrongly – but Twitter does have enormous potential for business intelligence gathering. Just a few days after joining Twitter, I came across a very interesting project that was announcing its open solicitation just the day before.

Again – the power of Twitter is that it gets you to where you want to go on the information superhighway without getting stuck in traffic. That’s what we all need don’t we?

Tweeteronix Instruction Videos – Auto-Tweet Methods

Posted on : 20-10-2014 | By : DickRaman | In : Tips

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10 remarkable Twitter usages

Posted on : 20-10-2014 | By : DickRaman | In : Tips

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What I want to talk about here is some advanced ” Twitter Fu” – Techniques for “power users” ( I hate that term), and people who are ready to start taking advantage of some of the really remarkable things you can accomplish with it. This isn’t comprehensive, of course, but i do speak from experience.
What i’m going to write about comes from my daily use and experience with Twitter ( which Started in july 2006, making me an old timer in the twitter universe).
I want to show some ways you can use Twitter to accomplish something REALLY remarkable – Connect up to people in a community (or build a new community) with strong ties. A way to use Twitter:
1. Tell people what’s blooming in you Garden
2. Give a little Grandmotherly Love
3. Use twitter feed to feed you blog to twitter
4. Help spread the word about keeping cool dogs out of hot cars
5. Announce your artwork “Pick of the Week” on Zazzle
6. Let people know the 411 on ebay
7. Give 10Bright Ideas to Make your home energy efficient
8. Use Squid easting 9. Show people The Funniest Squidoo Lensmasters.
10. Ask who would win in a fight? Kool-Aid Man or Hawaiian Punch’s Punchy?
A Personal Experience using Twitter Perhaps you are interested in becomming a mystery shopper also known as a secret shopper but weren’t sure what the job entails, if there are any mystery shopper jobs in your area and whether or not it is even a legitimate opportunity.
The good news is that mystery shopper jobs are real and you can actually get paid to shop though it is important to associate yourself with a reputable company, one with national coverage that has a proven track record of getting good secret shopper jobs with known businesses.

mystery_shopping

What I want to talk about here is some advanced ” Twitter Fu” – Techniques for “power users” ( I hate that term), and people who are ready to start taking advantage of some of the really remarkable things you can accomplish with it. This isn’t comprehensive, of course, but i do speak from experience.

What i’m going to write about comes from my daily use and experience with Twitter.

I want to show some ways you can use Twitter to accomplish something REALLY remarkable – Connect up to people in a community (or build a new community) with strong ties.

A way to use Twitter:

1. Tell people what’s blooming in you Garden

2. Give a little Grandmotherly Love

3. Use twitter feed to feed you blog to twitter

4. Help spread the word about keeping cool dogs out of hot cars

5. Announce your artwork “Pick of the Week” on Zazzle

6. Let people know the 411 on ebay

7. Give 10Bright Ideas to Make your home energy efficient

8. Use Squid easting

9. Show people The Funniest Squidoo Lensmasters.

10. Ask who would win in a fight? Kool-Aid Man or Hawaiian Punch’s Punchy?

A Personal Experience using Twitter Perhaps you are interested in becomming a mystery shopper also known as a secret shopper but weren’t sure what the job entails, if there are any mystery shopper jobs in your area and whether or not it is even a legitimate opportunity.

The good news is that mystery shopper jobs are real and you can actually get paid to shop though it is important to associate yourself with a reputable company, one with national coverage that has a proven track record of getting good secret shopper jobs with known businesses.

Forget MySpace and FaceBook – check out Twitter

Posted on : 19-10-2014 | By : DickRaman | In : Tips

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cnn-twitter

You always hear people talking about social networking sites like MySpace, Friendster and Facebook. Forget about those sites and check out Twitter! Everyone is all hot and bothered by the new internet craze called Twitter. It is on the lips of every CNN news anchor, Conan O’Brien talks about it on the Tonight Show on NBC, and even recently my own mother has started twittering.

Twitter is a great way to keep in touch with friends, family, co-workers and other people you who want to know what’s going on in your life when you want them to. You can send out tweets through your phone or computer and people can follow you through their phone or computer.

More than just a large way to “text the world” Twitter has become a way to reach a large amount of people in a very short span of time with a very short number of characters. It’s great for on the go and when there’s too much people to stay in touch with you can just twitter to let them know what’s been going on with you.

You can also send a twitpic, which lets you share pictures with your followers. For example, when you are on vacation, take a picture with your camera phone and upload it straight to twitpic from your phone to let your followers see what you’re doing at that very moment.

Try using the search engine and find your family and friends who may be on twitter. You might want to follow people as well and get their updates. You can reply directly to your friends twitter updates and they can do the same. You don’t have to worry about privacy because you can make your page private and only let your friends view your updates or you can make it public for everyone to view.

You can control who follows you also by accepting or denying peoples requests. If you don’t know anyone on twitter there is a “Suggested Users” page where you can find interesting people to follow.
A lot of celebrities are on twitter too. Try doing a name search to find your favorite celebrity and follow them to get their updates. You’ll find everyone and anyone on twitter.

Also try following your favorite television show or your favorite store you love to shop at. It’s a great way to find out when the store is having a sale or other great deals. I used the “invite by email” page on twitter and got all my family and friends to sign up and follow me and I’m following them too.

I know in my experience I have used Twitter in more than just a causal way. I have found that Twitter can be a useful funnel of people into your own blog or actual money making website.

The thing is that you have to have a good hook. You have to have a gimmick that no one else uses. For me, I have used a “joke a day” idea to keep people interested in my website. The jokes pertain to the topic of my website and I include a link to my website in each Twitter post.

This idea can be adapted in a number of ways for your website or business. If you have a humorous business you can go the “joke a day” route. Serious business men might not want their business promoted by whatever lame quips you have hired the temp to come up with.

You can also try a “fact of the day” but make sure to make it interesting and make sure it relates to the type of business you are trying to promote using Twitter. Once people are hooked on your “whatever it is of the day” then you can watch the ad dollars start rolling in.

It doesn’t take much time to set up a Twitter account or to come up with a bunch of jokes, or ideas, or facts of the day. All you need is 20 minutes on Google and you are all hooked up.
Who knows, once this Twitter craze dies down, your company might still be known as that one place where they give out the interesting facts, or silly puns.

I would image that once you have hooked your new clients in with Twitter, your fabulous customer service and dedication to a quality product will take over.

No matter what age you are, twitter is great, fun and easy to use.

Twitter Lists for Business

Posted on : 19-10-2014 | By : DickRaman | In : Tips

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target_marketI have seen a lot of people following thousands of tweople and I always asked myself how they manage to handle so many users. Now with the list function, users will have a new tool that will help them to manage Twitter in a simple manner.   They can create lists of tweople they really want to read tweets from, while their following can grow unlimitedly, so it can be used for marketing purposes.  In other words, the lists bridge the gap that existed between the ‘purists’ that want to use Twitter only for their personal enrichment and the ‘marketing’ folks that just want as large a following as possible to have the largest reach for their promotional tweets.

To get started with lists, there are a few basic things to keep in mind.  The first thing is to plan ahead for best results. First, make sure you share your lists outside of Twitter. Everyone is thinking about sharing his or her lists within Twitter, but don’t stop there. Share the links to your lists on your website or blog. Lists can be accessed via a web address like: http://twitter.com/user_name/list_name. To promote your list on your website, just add a link with this address. Don’t forget to promote your lists on FaceBook, in email signatures, and in your newsletters.  Secondly, give your lists a good name.  After all when you give your list a name this will become part of the URL, people will see this and should be able to remember this.   Naming your lists may not be as important as choosing your Twitter user name, but it is still important. You want the name to be enticing, but it should accurately describe what kind of list it is.  Finally, create lists with a target audience in mind. Think strategically, take a marketing approach and think of lists as a marketing tool. Ask yourself these questions: “What kind of information is my target user interested in?” and “How can I make it interesting enough for him to follow my list”.  For example, let’s say you are a realtor. You would like to attract potential homebuyers in the Boston area. Your target audience would be (first-time) homebuyers and people thinking of selling their house. You should be able to find several bloggers and home magazines on Twitter that tweet about home buying, loan types, the home buying process, mortgages and interest rates. Surely you can find several tweople who tweet about Boston neighborhood statistics or tweet links to articles and blogs on the subject.  Put all of these sources together in a list and you have created a valuable tool for people that could be your prospective customers. Now all you have to do is promote your list in every place you can think of and see the followers of your list (which are your prospects) grow.

Lists are public by default, but you can make them private, which makes sense if you are just using them to organize what tweets to read.  The lists you have created are linked from your profile. Other Twitter users can decide to subscribe to your lists. This means lists can be an important new discovery mechanism for great tweets and tweople.

When you follow a list, you can see it in the “Lists” section in the right-hand side of your Twitter home page. There are different ways to find lists to follow.  You can use Twitter under ‘People You Follow’ on the profile page of anyone on Twitter, and you can see all of the public lists they have created and all the lists they follow. You can also see the lists that person appears on. Checking out the lists that your close friends have created, follow, or appear on, is a good way to locate lists you might be interested in.  It is expected that many third party applications will come out with list functionality.  Listorious is a good example of such an app.  It maintains a rapidly growing directory of Twitter lists. You can search or browse through many lists by category and check out the most popular lists in different areas.

The Lists API has now been updated as well. This will allow developers to add support for lists into their Twitter apps. Business usage of Twitter Lists is one of the challenges that new Twitter users face in finding interesting users to follow. There are several third-party tools to help you decide who to follow, by allowing you to search their Bios and their tweets. Developers will be able to grasp the API and use its functionality to add the Twitter lists feature into their apps. The management of your lists is a manual activity and may take up quite a lot of your time.  So it is expected that many third party developers will come up with clever additions to their software to automate the creation and maintenance of Twitter lists.

All in all, the addition of lists to Twitter is a great idea.  As long as you make your lists public, everyone can enjoy the fruits of your labor. The fact that these lists can be made searchable on the Twitter site itself means more exposure for your own Twitter account. Alternately, you can keep the list private and just use it as a way to stay connected inter-office.  Make some clever lists and share them with others, ask them to follow your list and see your popularity grow. There is no better way to network than to have a lot of interested readers! In the end, lists can really help Twitter users enjoy their experience in the Twitterverse and also use it for their own business purposes. Who knows what they will come up with next!

Twitter for Customer Service

Posted on : 18-10-2014 | By : DickRaman | In : Tips

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no service

 

“If you’re trying to hide from your customers, don’t use Twitter.”

Increasingly, corporate giants like Comcast, PepsiCo, JetBlue Airways, Kodak and others are beefing up direct communications with shoppers through social-media tools like Twitter, Facebook and YouTube. The popular social networks have helped companies quickly and cheaply reply to consumer beefs, answer questions and tailor service and goods. It has bolstered current consumer services, easing the load on call centers and expensive mailers that most customers don’t like anyhow.

Twitter, Facebook, YouTube and online software services like LiveOps, Salesforce.com and RightNow Technologies are all are getting used to improve customer service, keep users and gain a competitive advantage. As more corporations effectively use social-media tools for customer care, it is also becoming better to shift customer-relations resources to the U.S. and feed into the growing “homeshoring” trend. Home based employees are now becoming a trend among companies that take advantage of improved technology, gain productiveness from staff no longer tied to long commutes and leverage the experience of local employees. Several companies with vast call-center operations overseas plan to shift some jobs back to U.S. soil.   The advances in technology will allow companies to create virtual call centers staffed with veterans, the unemployed, college graduates and retirees, working from home.

Twitter allows companies to see in real-time what their buyers think, and they can learn a lot from that.  The greatest benefit of Twitter is “listening for the point of need”.  Finding out where the company could do something to fulfill that need.  Our short experience shows that people express their needs more on Twitter than on any other social network.  This is understandable, since you can quickly jot down a tweet, whereas a letter or even an email takes much more time.

The more ways you provide customers to get in touch with you, the more likely you are able to satisfy them.  When you show your customers that you are willing to listen to them, you create loyal followers.  For most people call centers are too maddening, with long waits and inexperienced, bad-English speaking agents.  Email is too slow in an age of instantaneous online communications. This doesn’t mean that call centers are a thing of the past though. Twitter is for basic troubleshooting and can be used as an addition to the traditional phone support.  Many people are still like to call on the phone, mostly because they haven’t even heard of Twitter.

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