Twitter houses a significant number of people. Let’s start with a few examples of small companies using twitter to reach their clients we have Jetpens.com, Field Notes, and Doane Paper. Jetpens is an imported Japanese pen company, that broadcasts things like pen reviews, pen giveaways, sales, and offers on money off, along with their new products in their updates. Field Notes recently gave away notebooks as well. Doane Paper is a company that sells 3 products, all of them based around the idea of graph paper+lined paper = best paper for everyone. It’s exploded with a cult following, especially among fountain pen users, because the paper takes the ink well, and has small spacing, for those with tiny handwriting.
On top of that, we have some larger companies, with representatives that form the all-important human side of their huge business. Uni-ball has a person, Sharpie does as well(despite being the same company overall), Staples and Office Depot. The point of these is having a part of a company that will actually talk to you on a daily basis. Comparing favorite pens with a member of the Uni-ball corp definitely encourages you to get their pens next time, or at least remember them when you’re shopping.
A lot of people still only see twitter as a way to stalk their favorite celebrities, or perhaps to interact with Neil Gaiman, or Amanda Palmer. The difference, though, is between the celebrities who tweet back, like Felicia Day, and the celebrities who don’t tweet back. The ones who tweet back are likely building a dedicated fan base around the fact that they’re talented, social, and willing to talk with their fans.
A similar thing is done by Webcomic artists, such as Lar deSouza and Sohmer, the creators of Looking For Group and Least I Could Do. Perhaps a more recognizable pair is Gabe and Tycho, of Penny Arcade fame. Jeph Jaques, who writes and illustrates Questionable Content, also keeps and updates a twitter.
Most of these semi-famous people use it to let their fans in on their daily lives, for things such as grocery shopping, movies they watch, whatever they’re randomly doing(which brings to mind the night a few weeks ago that Amanda Palmer accidentally took over the internet because she didn’t want to clean her apartment—you can google or check the tags on twitter for “#lofnotc” if you’re interested about learning more.
Twitter has many different uses. For companies, and for individuals. Mainly companies use it to immediately broadcast things like sales, or the above-mentioned giveaways. But for individuals, it’s an easy to way to follow your favorite blogger, even if you’re not familiar with RSS feeds.
The recently added @ tab on the right-hand side, allows you to see how many times you’ve been re-tweeted by people. And lastly, my definition of Twitter: Twitter: A selective, global chatroom that has the pulse of the world. Whatever we’re concerned about, it’s on there. Whatever we’re thinking about, it’s in there.
It’s a new way to connect without being too personal or too invading, a fun new way to send messages across the inter-webs.