On Twitter you can find musicians, actors and sports stars that have created a large number of followers. These celebrities don’t have to do much more than broadcasting an occasional, interesting tweet to get their fans to flock to their account and massively follow them. The question becomes what are these celebrities going to do with their Twitter account to help their careers.
Most of them have not figured this out yet, but it is not hard to imagine how you can monetize on a following of millions. For a movie star it would be very easy to promote the movie or television series that he or she is currently involved in. The fans would eat up any bit of information about what they are doing on the set. This creates a buzz around a movie that hasn’t even been released yet. An actor with a couple of million followers would be a great opportunity for the movie studio to get extra publicity and they would definitely be willing to compensate the actor for this.
The same is true for sports stars. They can easily promote their team or events that they are involved in by tweeting about this. The enormous value this creates would certainly be providing the sports stars with some extra income.
For musicians who are trying to sell their records there is an even greater opportunity. Music nowadays is becoming more and more of a digital product that can be sold and delivered online. Especially with the younger generation, the iTunes store and other online music stores are increasingly taking the place of the traditional CD market. When a musician is releasing a new album he could easily put one song online, tweet its location to his followers and then ask his followers to retweet this message. This would cause a massive download off this particular song, which would prompt many fans to download the whole album and make the album an instant success.
Many celebrities have not found their way in Twitter yet, but the ones that have, are in a position to substantially enhance their career and their net-worth.
Another area of the entertainment industry that has discovered Twitter is television. Just about all the news media have discovered that they can process user comments made on Twitter, much easier than long-winded e-mails or phone calls. In fact they can do this in real-time while the show is being broadcasted. More and more people are watching TV with their laptop or mobile phone in their hand, giving feedback on the show as it occurs.
There is no bigger kick for a viewer then to see his comment broadcasted live on TV. For the TV makers this is a tremendous way to a make their broadcasts more interesting to the viewers. Especially for the 24-hour news media, who are always looking for items to report, this provides great opportunities. How many times have you noticed that when there is ‘Breaking News’, they would want to keep reporting on it but they are running out of new material and resort to repeating the old stuff. With Twitter they now have the chance to create a constant stream of new material by showing user’s comments and reporting on that. This enables them to put up a much more interesting show that will capture their audience, because it is much more entertaining for the viewers.