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Twitter in The Entertainment Industry

Posted on : 22-12-2014 | By : DickRaman | In : Tips

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Entertainment IndustryOn Twitter you can find musicians, actors and sports stars that have created a large number of followers.  These celebrities don’t have to do much more than broadcasting an occasional, interesting tweet to get their fans to flock to their account and massively follow them. The question becomes what are these celebrities going to do with their Twitter account to help their careers.

Most of them have not figured this out yet, but it is not hard to imagine how you can monetize on a following of millions. For a movie star it would be very easy to promote the movie or television series that he or she is currently involved in. The fans would eat up any bit of information about what they are doing on the set.  This creates a buzz around a movie that hasn’t even been released yet. An actor with a couple of million followers would be a great opportunity for the movie studio to get extra publicity and they would definitely be willing to compensate the actor for this.

The same is true for sports stars. They can easily promote their team or events that they are involved in by tweeting about this. The enormous value this creates would certainly be providing the sports stars with some extra income.

For musicians who are trying to sell their records there is an even greater opportunity.  Music nowadays is becoming more and more of a digital product that can be sold and delivered online.  Especially with the younger generation, the iTunes store and other online music stores are increasingly taking the place of the traditional CD market. When a musician is releasing a new album he could easily put one song online, tweet its location to his followers and then ask his followers to retweet this message. This would cause a massive download off this particular song, which would prompt many fans to download the whole album and make the album an instant success.

Many celebrities have not found their way in Twitter yet, but the ones that have, are in a position to substantially enhance their career and their net-worth.

Another area of the entertainment industry that has discovered Twitter is television. Just about all the news media have discovered that they can process user comments made on Twitter, much easier than long-winded e-mails or phone calls. In fact they can do this in real-time while the show is being broadcasted. More and more people are watching TV with their laptop or mobile phone in their hand, giving feedback on the show as it occurs.

There is no bigger kick for a viewer then to see his comment broadcasted live on TV.  For the TV makers this is a tremendous way to a make their broadcasts more interesting to the viewers. Especially for the 24-hour news media, who are always looking for items to report, this provides great opportunities.  How many times have you noticed that when there is ‘Breaking News’, they would want to keep reporting on it but they are running out of new material and resort to repeating the old stuff. With Twitter they now have the chance to create a constant stream of new material by showing user’s comments and reporting on that.  This enables them to put up a much more interesting show that will capture their audience, because it is much more entertaining for the viewers.

Computer Generated Tweets

Posted on : 21-12-2014 | By : DickRaman | In : Tips

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Tweeting_PlantTwitter provides a way for computers and other devices to inform people about their status or their findings in a friendly manner. At this sector headquarters in California they had eclipsed a planned with a sensor that checks the humidity of the soil. Whenever is time for the planned to get some water it will post its tweet saying something like: “Water me!”

Many other devices can follow this example. What about a washing machine that warns you about not having enough soap, or detecting a colored item in the white wash or simply to inform you that he has finished his load. The ice cream truck that constantly tweets its location, is the replacement of the annoying music these trucks usually make, to alert people that they are in the neighborhood.  In New York City a moving truck started to tweet his location and availability to carry a new load, which has caused a fad, which is why everybody with a truck in New York is now using Twitter. True, it is usually the truck driver that does the tweeting here, but it could easily be the truck itself.

Gartner predicts that by 2012 20% of non-video Internet data is comprised of physical sensors reporting their status. That is an amazing prediction. Just think about how many sensors would be transmitting data.  These sensors can easily be programmed to send to tweet in exception cases, so people can take the appropriate action.  This is a usage of Twitter that has yet to be explored, but provides very interesting possibilities.

Twitter: The Human Touch in Business

Posted on : 21-12-2014 | By : DickRaman | In : Tips

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human touch

Twitter is an excellent way for companies to maximize their personal contact with customers and promote products and services to early adopters and trendy users. It can also function as an effective customer service tool and is a way to monitor complaints and concerns that are being aired on the internet by especially vocal customers.

A company can open a twitter account under their name and use it to promote products and services. By sharing links and information with followers, twitter is a means for making customers (especially devoted ones) aware of new promotions. Offering samples, coupons, and links to new products and services is a great way to attract attention to them and to reward loyal customers. Two companies who do an excellent job of this are Forever 21 and Starbucks. Take some time to look at their technique.

One of the keys to using your company’s twitter page as a promotional tool is to be careful to balance types of tweets–sending out too many in promotion of a product will irritate followers and cause them to unsubscribe. A good way to combat this is to limit the number of tweets per day and to balance tweets with coupons and other perks with ones that are strictly advertising or promotional.

Monitoring complaints and customer issues on twitter is a great way to resolve problems and build customer rapport. By regularly utilizing the search tool on twitter and entering your company name, you can find out if a disgruntled customer has taken to the internet to air their complaints. Direct-messaging the customer and offering a solution, refund, apology, or other rectification for a poorly managed service or customer issue can be a great way to generate positive PR for your company. Users who bother to complain on the internet will also be likely to publically praise your generous handling of their problem and all of their followers will then be aware that your company is paying attention to its customers’ needs.

Lastly, twitter can add a humanizing touch to your corporate image. By replying to users comments about your services and having conversational exchanges with customers using twitter, you improve your image by attaching an interested internet presence to a real person. This is something even a very well-designed website can never accomplish and is an important function of twitter that many companies ignore. Because twitter is a shorthand (140 characters) form of communication, it requires very little time to send the occassional reply but the impact in terms of positive customer relations and loyalty can be markedly more valuable than the small amount of time it took. One company who succeeds remarkably well with this human touch is Bonobos, a pants company based in Manhattan.

Tweeteronix Instruction Videos – Following Secrets, Keywords & Multiple ReTweets

Posted on : 20-12-2014 | By : DickRaman | In : Tips

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Tweeteronix Instruction Videos – Add Account & Authorize with Twitter

Posted on : 20-12-2014 | By : DickRaman | In : Tips

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Twitter is Web 3.0

Posted on : 19-12-2014 | By : DickRaman | In : user

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1827262Twitter is a preview of the third generation of the web, where we are communicating in real-time. The first generation was rather static.  It was mostly companies displaying their products and services on web pages. Individuals started creating personal websites, but they too were static.  The Web was used for publishing and a lot of screen scraping was done to cut and paste from other websites.

The second generation of the Web, the so-called ‘Web 2.0’ was more interactive. With the advent of webServices, the web became a more connected place. Companies started using the social networking media like MySpace and FaceBook, to set up a dialogue with their customers. Individuals were using social networking media to connect with their friends and to keep them posted on what they were doing. Everywhere ‘wikis’ were being set up with individuals blogging about a wide range of subjects. This created a web where you could follow what was going on in a certain niche and take part in the discussion.

The third generation of the Web is about to break loose.  It takes things one step further than interactive; it’s real-time. Here the Web is connecting everything and everybody. We will see real-time interactions between devices and people. These interactions are taking the form of a constant stream of data that comes to you, rather than messages or web pages you have to look for. People will still be concerned about what has happened in the past, but this generation of the web is all about what’s happening now.

Twitter gives us a glimpse of this the third generation of the Web. It lets us communicate in near real-time, but it resembles a stream of a gigantic stream of data that everybody can jump into, to pick up what they like.  Many things that happen in the world are first reported on Twitter. When that plane landed in the Hudson River early 2009 a guy called Janis Krums was on the ferry picking up the first survivors. He took a picture of the plane and tweeted this to the world.

When the elections in Iran in June 2009 were over, the world learned from the many tweets from Iran that there were violent protests against the election results. When the protests started, the regular news media like CNN did not pick this up for hours.  This in itself caused a big discussion on Twitter (#cnnfail) about the role that the regular news media should be playing.  The issue here is: can what is tweeted be trusted by the news media or is further investigation required? The answer is a difficult one, but one thing is clear “the truth is more seen than read”, so anything that is documented on video or photos, can be trusted more than what is written.

Twitter from the social scientist point of view

Posted on : 19-12-2014 | By : DickRaman | In : Tips

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Twitter from the social scientist's point of view

Twitter houses a significant number of people. Let’s start with a few examples of small companies using twitter to reach their clients we have Jetpens.com, Field Notes, and Doane Paper. Jetpens is an imported Japanese pen company, that broadcasts things like pen reviews, pen giveaways, sales, and offers on money off, along with their new products in their updates. Field Notes recently gave away notebooks as well. Doane Paper is a company that sells 3 products, all of them based around the idea of graph paper+lined paper = best paper for everyone. It’s exploded with a cult following, especially among fountain pen users, because the paper takes the ink well, and has small spacing, for those with tiny handwriting.

On top of that, we have some larger companies, with representatives that form the all-important human side of their huge business. Uni-ball has a person, Sharpie does as well(despite being the same company overall), Staples and Office Depot. The point of these is having a part of a company that will actually talk to you on a daily basis. Comparing favorite pens with a member of the Uni-ball corp definitely encourages you to get their pens next time, or at least remember them when you’re shopping.

A lot of people still only see twitter as a way to stalk their favorite celebrities, or perhaps to interact with Neil Gaiman, or Amanda Palmer. The difference, though, is between the celebrities who tweet back, like Felicia Day, and the celebrities who don’t tweet back. The ones who tweet back are likely building a dedicated fan base around the fact that they’re talented, social, and willing to talk with their fans.

A similar thing is done by Webcomic artists, such as Lar deSouza and Sohmer, the creators of Looking For Group and Least I Could Do. Perhaps a more recognizable pair is Gabe and Tycho, of Penny Arcade fame. Jeph Jaques, who writes and illustrates Questionable Content, also keeps and updates a twitter.

Most of these semi-famous people use it to let their fans in on their daily lives, for things such as grocery shopping, movies they watch, whatever they’re randomly doing(which brings to mind the night a few weeks ago that Amanda Palmer accidentally took over the internet because she didn’t want to clean her apartment—you can google or check the tags on twitter for “#lofnotc” if you’re interested about learning more.

Twitter has many different uses. For companies, and for individuals. Mainly companies use it to immediately broadcast things like sales, or the above-mentioned giveaways. But for individuals, it’s an easy to way to follow your favorite blogger, even if you’re not familiar with RSS feeds.

The recently added @ tab on the right-hand side, allows you to see how many times you’ve been re-tweeted by people. And lastly, my definition of Twitter: Twitter: A selective, global chatroom that has the pulse of the world. Whatever we’re concerned about, it’s on there. Whatever we’re thinking about, it’s in there.

It’s a new way to connect without being too personal or too invading, a fun new way to send messages across the inter-webs.

Nothing beats Twitter when it comes to spreading the news

Posted on : 18-12-2014 | By : DickRaman | In : Tips

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Screen shot 2010-02-01 at 10.43.12 AM

You ever fancied yourself a blogger but failed to have the energy or time to post considerate or daft missives at regular intervals? Twitter could set your inner blogger free. While some folk call it microblogging or moblogging, I really like to think about Twitter simply as blogging for regular folks. Perhaps you are actually busy. Perhaps you do not have much to assert. Or perhaps you are just lazy.

No problem. This free service works by letting you broadcast a group SMS message to your friends’ mobile telephones from your own telephone, a rapid message or an Internet form at twitter.com. All of your notes are then stored and shown on your private profiling page on the site, which includes links to your friends’ Twitter pages, a thumbnail picture of your choosing, and a short bio. You can even send text updates immediately to your FaceBook or MySpace page. Just don’t forget to keep it short: posts are restricted to one hundred and forty characters, and the subject is, usually, “what are you doing?”. More frequently than not, it seems, Twitter’s 25,000,000 members (twice as many as it had merely six months back, according to Twitter business development director Biz Stone), are simply killing time.

Even presidential candidate John Edwards is on it, though he appears to be the sole one pondering more than lunch. As I type this, Caroline is mulling over some Girl Scout cookies, ian_hocking is “Waiting for Jessica to arrive so we will be able to eat!” and hlantz is “having a pleasant cup of Soft Starmint tea.” Exciting .

The gossip about Twitter escalated into a virtual roar last year in the South by Southwest multimedia festival in Austin, Tex, when the barebones service owned by Blogger founder Evan Williams, 34, was named the best blogging tool and attendees used it to meet up at parties.

Since that point, the fawning attention to the service has come full-circle as reviewers have started to realize how uninteresting most of the people’s lives actually are. ( As if YouTube’s studio of puppy and kitten videos had not already driven that point home. )

Nevertheless, Twitter has been the top term on blog search engine Technorati for the previous 12 months. Lots of folk would happily have Twitter muzzled, instead of endure the beeping alert for yet another new text. But I am gambling that Twitter will get a lot noisier before tweople move on to the following new thing. Why? Because Twitter targets the same crowd that digs FaceBook and, candidly, that site is getting off. We cyberjunkies need a new thrill, and what could be better than a service that mixes social networking, blogging and texting? Dozens of other corporations try to do a similar thing with services like VelvetPuffin and Google’s Dodgeball.

But only Twitter has worked out the easy way to make it easy. I know, it’s absolutely mad and shallow, but that is exactly why Twitter is on its way to turning into the next killer app.

And if you detest it, well, in the words of one Twit from San Francisco, “I’m so sick to death of Twitter-haters. If you do not like it, why waste your time writing, reading, or talking about it?

Well, last night’s Grammy awards showed a new feature of Twitter.  Seconds after Steven Colbert pulled an iPad from his jacket, it was tweeted and live on YouTube! It was interesting to see how it looked when someone captured the TV image on his iPhone and then sent it to YouTube and tweeted about it…This works? well, except the quality of the video is below standard…So can anyone tell me how I can get the TV feed on my iPhone so I can record it in real-time and share it with the world now?

Twitter as a Sales Channel

Posted on : 18-12-2014 | By : DickRaman | In : Tips

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Dell OutletAs well as the variable distribution channels, leveraging Twitter as a selling channel has another benefit for the users / customers: anonymity. Consumers can eavesdrop and follow messages without giving away their identity, email address, or any other contact info. While a selling dept may not like this ( if the mind-set is to concentrate on harvesting email addresses ), the customers will like it better and should be more ready to take part in a well planned selling event knowing that they are not signing themselves up for a future crammed with promotional spam.

For a CPG company (Consumer Packaged Goods), you could try running a competition or some other promotional program through Twitter that leverages the short-message, group-chat nature of Twitter. Send out clues and have users answer with guesses…

Sponsor a Twitter channel for something in your demographic… Sponsor a live reporter covering something interesting… Do something clever with tweets sent to your account.  It will definitely help if your products are something the tech-hipster, early adopter, social-networking-kids want. Also, bear in mind that you wish to approach with caution — the Twitter demographic isn’t keen on enrolling for spam, or having corporations attack their social scene with advertising, so you want to add value to the conversation.

Social-media tools are fostering consumer service through:

Direct sales: Dell explains it has sold millions worth of refurbished computer parts and obsolete inventory thru its @Dell Outlet account (over 750,000 followers) on Twitter since 2007.

Promotions/Marketing: An obvious temptation for consumer brands is to use their Twitter account for promotions and marketing.   A word of caution here.  You should be aware that overly aggressive marketing will backfire.   Many avid Twitterers see this as a form of spam. They can report to you to Twitter’s spam account which could cause your account to be suspended by Twitter or that they can block your account and when many users block an account again put your might suspend your account.   Unless, like @DellOutlet, you have a specific account that is used only to promote certain products, jobs or services you should be very careful to blast promotional Tweets all the time.  Remember that your tweets should always add value to the reader.  A useful tactic could be   well-defined and executed Twitter-based coupon campaign, or a prize draw with some nice incentives.

Brands aren’t about ‘messages’ anymore – brands today are conversations — and today the most important conversations are happening through social media such as Twitter, Facebook and MySpace.

Celebrities are the driving force of Twitter’s popularity

Posted on : 17-12-2014 | By : DickRaman | In : Tips

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At first glance, Twitter may only look like a site full of Facebook status updates. But to those of us Twaddicts (Twitter addicts), we know that it is so much more.

Among other things, Twitter allows you to: communicate with celebrities (if you’re interesting enough this can be a two-way conversation), stay posted on what your favorite celebrities are doing and/or thinking, keep tabs on where your favorite celebrities are, know what celebrity friends your favorite celebrities have, did I mention Celebrities?! Celebrity usage is the driving force of Twitter’s popularity. The fact that Twitter is so easy to use, it allows celebrities to do-it-themselves. Therefore, you don’t have to worry about talking to a publicist or personal assistant; you know you’re getting the real deal. If it weren’t for celebrities being addicted to Twitter, it would not be as addicting for the average Joe.

Following celebrities on Twitter is so popular, there is a website dedicated to it. On CelebrityTweet.com, there is a list a celebrities whose tweets are posting in real time on the site. Celebrities were always sitting so high up on a pedestal and now, thanks to Twitter, we can reach them and say hello everyday until they say hello back. Sounds a bit stalker-like, but it works.

Some celebrities are even hip to SayNow, a free site that allows you to receive voice messages from your favorite celebrities. I have to admit, when I get a text to my phone that one of my favorite celebrities just left a voice message, I listen to the message pretending it was sent to me personally.

I must thank Twitter for allowing me to be introduced to this site which I so love. While you are getting your heavy dosage of celebrities, you may want to chat with other people and look popular yourself with a lot of followers. You can go to wefollow.com and find people with the same interest who you can follow and they may follow you back.

However, the fastest way to get quality followers who are genuinely interested in what you have to say goes back to celebrities. If you can get a celebrity to retweet one of your tweets, you will see your followers dramatically increase before your eyes.

Again, you must say something interesting or extremely funny within the 140 character limit. You may want to check out this Twittionary full of Twitter lingo that will help you say everything you want to say using 140 characters.

Twitter allows you to get a good understanding of celebrity personalities. Some celebrities may annoy you with their tweets and cause you to stop following them. If you love everything about celebrities and want a way to be in the know, go register to Twitter and start following your favorite celebrities now. It will become your favorite pastime!

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