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Twitter Lists for Business

Posted on : 30-09-2014 | By : DickRaman | In : Tips

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target_marketI have seen a lot of people following thousands of tweople and I always asked myself how they manage to handle so many users. Now with the list function, users will have a new tool that will help them to manage Twitter in a simple manner.   They can create lists of tweople they really want to read tweets from, while their following can grow unlimitedly, so it can be used for marketing purposes.  In other words, the lists bridge the gap that existed between the ‘purists’ that want to use Twitter only for their personal enrichment and the ‘marketing’ folks that just want as large a following as possible to have the largest reach for their promotional tweets.

To get started with lists, there are a few basic things to keep in mind.  The first thing is to plan ahead for best results. First, make sure you share your lists outside of Twitter. Everyone is thinking about sharing his or her lists within Twitter, but don’t stop there. Share the links to your lists on your website or blog. Lists can be accessed via a web address like: http://twitter.com/user_name/list_name. To promote your list on your website, just add a link with this address. Don’t forget to promote your lists on FaceBook, in email signatures, and in your newsletters.  Secondly, give your lists a good name.  After all when you give your list a name this will become part of the URL, people will see this and should be able to remember this.   Naming your lists may not be as important as choosing your Twitter user name, but it is still important. You want the name to be enticing, but it should accurately describe what kind of list it is.  Finally, create lists with a target audience in mind. Think strategically, take a marketing approach and think of lists as a marketing tool. Ask yourself these questions: “What kind of information is my target user interested in?” and “How can I make it interesting enough for him to follow my list”.  For example, let’s say you are a realtor. You would like to attract potential homebuyers in the Boston area. Your target audience would be (first-time) homebuyers and people thinking of selling their house. You should be able to find several bloggers and home magazines on Twitter that tweet about home buying, loan types, the home buying process, mortgages and interest rates. Surely you can find several tweople who tweet about Boston neighborhood statistics or tweet links to articles and blogs on the subject.  Put all of these sources together in a list and you have created a valuable tool for people that could be your prospective customers. Now all you have to do is promote your list in every place you can think of and see the followers of your list (which are your prospects) grow.

Lists are public by default, but you can make them private, which makes sense if you are just using them to organize what tweets to read.  The lists you have created are linked from your profile. Other Twitter users can decide to subscribe to your lists. This means lists can be an important new discovery mechanism for great tweets and tweople.

When you follow a list, you can see it in the “Lists” section in the right-hand side of your Twitter home page. There are different ways to find lists to follow.  You can use Twitter under ‘People You Follow’ on the profile page of anyone on Twitter, and you can see all of the public lists they have created and all the lists they follow. You can also see the lists that person appears on. Checking out the lists that your close friends have created, follow, or appear on, is a good way to locate lists you might be interested in.  It is expected that many third party applications will come out with list functionality.  Listorious is a good example of such an app.  It maintains a rapidly growing directory of Twitter lists. You can search or browse through many lists by category and check out the most popular lists in different areas.

The Lists API has now been updated as well. This will allow developers to add support for lists into their Twitter apps. Business usage of Twitter Lists is one of the challenges that new Twitter users face in finding interesting users to follow. There are several third-party tools to help you decide who to follow, by allowing you to search their Bios and their tweets. Developers will be able to grasp the API and use its functionality to add the Twitter lists feature into their apps. The management of your lists is a manual activity and may take up quite a lot of your time.  So it is expected that many third party developers will come up with clever additions to their software to automate the creation and maintenance of Twitter lists.

All in all, the addition of lists to Twitter is a great idea.  As long as you make your lists public, everyone can enjoy the fruits of your labor. The fact that these lists can be made searchable on the Twitter site itself means more exposure for your own Twitter account. Alternately, you can keep the list private and just use it as a way to stay connected inter-office.  Make some clever lists and share them with others, ask them to follow your list and see your popularity grow. There is no better way to network than to have a lot of interested readers! In the end, lists can really help Twitter users enjoy their experience in the Twitterverse and also use it for their own business purposes. Who knows what they will come up with next!

Twitter for Customer Service

Posted on : 30-09-2014 | By : DickRaman | In : Tips

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no service

 

“If you’re trying to hide from your customers, don’t use Twitter.”

Increasingly, corporate giants like Comcast, PepsiCo, JetBlue Airways, Kodak and others are beefing up direct communications with shoppers through social-media tools like Twitter, Facebook and YouTube. The popular social networks have helped companies quickly and cheaply reply to consumer beefs, answer questions and tailor service and goods. It has bolstered current consumer services, easing the load on call centers and expensive mailers that most customers don’t like anyhow.

Twitter, Facebook, YouTube and online software services like LiveOps, Salesforce.com and RightNow Technologies are all are getting used to improve customer service, keep users and gain a competitive advantage. As more corporations effectively use social-media tools for customer care, it is also becoming better to shift customer-relations resources to the U.S. and feed into the growing “homeshoring” trend. Home based employees are now becoming a trend among companies that take advantage of improved technology, gain productiveness from staff no longer tied to long commutes and leverage the experience of local employees. Several companies with vast call-center operations overseas plan to shift some jobs back to U.S. soil.   The advances in technology will allow companies to create virtual call centers staffed with veterans, the unemployed, college graduates and retirees, working from home.

Twitter allows companies to see in real-time what their buyers think, and they can learn a lot from that.  The greatest benefit of Twitter is “listening for the point of need”.  Finding out where the company could do something to fulfill that need.  Our short experience shows that people express their needs more on Twitter than on any other social network.  This is understandable, since you can quickly jot down a tweet, whereas a letter or even an email takes much more time.

The more ways you provide customers to get in touch with you, the more likely you are able to satisfy them.  When you show your customers that you are willing to listen to them, you create loyal followers.  For most people call centers are too maddening, with long waits and inexperienced, bad-English speaking agents.  Email is too slow in an age of instantaneous online communications. This doesn’t mean that call centers are a thing of the past though. Twitter is for basic troubleshooting and can be used as an addition to the traditional phone support.  Many people are still like to call on the phone, mostly because they haven’t even heard of Twitter.

Two types of Tweople

Posted on : 29-09-2014 | By : DickRaman | In : Tips

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left-brain-right-brainThere are broadly speaking two types of tweople (=people that use Twitter). The first group uses Twitter purely to engage in meaningful conversations, to learn and to share their knowledge.  In this group you can find many avid users that take a very narrow view on what you can and cannot do on Twitter. These are the purists that do not try to gain a large following on Twitter, but just use it to communicate with the people they have selected carefully.  These are the people that use words like ‘serendipity’ to describe their Twitter experience. The second group is looking to Twitter to enhance their business or simply to make money. Their objective is to add as many followers as they can preferably in a well defined target group. For the Tweople in this last group it is already clear that they cannot just blast tweets with ads for their products, but that they have to provide a substantial number of tweets that add value to the reader.

It looks like Twitter, the company itself, is more in favor of getting users that belong to the first group rather than the second. They have put a number of restrictions in place to limit the number of followers a user can acquire during a given period. When Twitter started they only had users that belonged to the first group, so it is understandable that they would try to protect the core of their fans who see Twitter as a social network only that should not be used for marketing.

However there is a dilemma here for Twitter. The company is still searching for a valid business model that would bring in some revenue. To this day Twitter has only spent money, but it hasn’t made a single penny in revenue. Until Twitter comes up with a solid revenue model, it provides a shaky foundation for investors and businesses that want to invest in Twitter applications. It is imperative that this issue is resolved and Twitter is aware of this. That is why they haven’t made it totally impossible to use Twitter for marketing purposes.

It is still possible to gain a lot of followers even if you are not a celebrity, but it will take some time before you reach a substantial number.  By following a large number of Tweople and then unfollowing them when you find out they are not following you back; you can increase your number of followers gradually over time. The problem is that this will take a lot of your time, especially when you try to do this in multiple accounts. Given that you also need to provide interesting tweets, companies would have to spend a substantial amount of time to create a decent following.

#blamedrewscancer and other little known Twitter facts

Posted on : 29-09-2014 | By : DickRaman | In : user

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fitness

I first heard about Twitter over two years ago, when I was perusing fitness blogs. Some of the fitness bloggers had taken to using Twitter in order to track their daily food intake, meal-by-meal. Although this was before Twitter had applications that allowed for better smartphone functionality, such as TwitterBerry and TweetDeck, which would have allowed them to tweet what they were eating immediately after a meal, it still seemed like a convenient tool. I gave it a shot, but never really got into it then. My Twitter quickly stagnated, and I never would have guessed that a little less than two years later, Twitter would become a pop culture sensation.

I can’t remember exactly how Twitter started becoming so popular. Something about Ashton Kutcher and Shaquille O’Neal having a Twitter, so I decided to sign back up. As soon as I signed in, I saw that I could follow so many more celebrities than just them, although the list only extended from “celebrities I kind of like” to “celebrities I don’t really even know.”

I followed, and then quickly unfollowed, Stephen Fry. As lovable as the man is, he Twitters too damn much. Twitter has been a bastion of (mostly useless) information as well. I learned from Cesar Milan (the Dog Whisperer) that dogs sweat through the pads of their feet, and I was one of the first to know that Gavin Newsom would be running for governor of California, as his very first announcement was through his own Twitter. I know when a Twittering baseball player feels like he has tendinitis, and when he feels like it’s just shoulder soreness, and I now know that the writers of the Office act a great deal like the fictional writers of 30 Rock.

I stopped Twittering about a month after I joined, because I realized that, even though I think it’s hilarious, no one really cares that my dog almost burst through the sliding glass door in her (successful) attempt to eat a fly. However Twitter is definitely still a feature in my daily “rotation” of the ten or so sites that I visit multiple times on a daily basis. However, I’m a fickle follower, and I find myself deleting 3-4 more Twitters from my follow list per week. And as tech savvy as I am, I still don’t quite get the re-tweet thing. What, @ replies weren’t good enough?

One lesser-known feature, in terms of how to use it, is the trending hash #. Used for games, protests, and just plain silly Internet themes, the trending hash is placed in front of a word or phrase to make it stand out when talking among people. That way, when searching trends, the hash mark makes a common phrase for a game stand out among ways it may be used in other tweets.

One popular Trend is called #blamedrewscancer. Twitter users #blamedrewscancer for things that go poorly, and BlameDrewsCancer,com records it, hoping for a company to sponsor each blame towards a cancer foundation.

Twitter is something that is here to stay. People devoted to other Social Networking sites will eventually come around and see that Twitter is a fantastic communication too. It’s ease of use, unique features and variety of people is a testament to it’s lasting power.

You can follow anyone, from ZombieCptPicard to MSNBC. GossipGirl updates you on that guilty pleasure show you watch, and your best friend complains about the homework they forgot until last minute.

In the age of communication, I highly recommend everyone starts Tweeting. Otherwise, you’re just out of the loop.

Tweeteronix – the Application is released!

Posted on : 28-09-2014 | By : DickRaman | In : Tips

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Tweeteronix BookToday Tweeteronix launches a book and an application on Twitter.  The combination creates a unique proposition for the market: all buyers of the book will get a free subscription to the Tweeteronix application.  Author Dick Raman wrote a brilliant book on the use of Twitter for Business and Pleasure.   The application is designed for businesses and bloggers that would let users automatically build up a substantial following in a number of accounts, while tweeting interesting messages on behalf of their business.

Dick Raman, a renowned Entrepreneur, Speaker and Author, clearly positions Twitter as the new way to stay in touch with what is happening in the world now. Twitter is the next generation web: the real-time stream of information, anyone can dip into and join the conversation on any given topic. At the same time the book explains clearly what businesses small and large can do with Twitter and how Bloggers can get more readers.

Erik Verhaar, Publisher said: “This is a very powerful book: it is a complete guide to Twitter that describes not only how Twitter works, but also the logic behind it, the context in which it can be used as well as the applications for businesses. The author manages to provide a level of depth, seldom seen in books of this kind. It offers the reader all the tools to get everything possible out of Twitter.”

The book also describes the Tweeteronix application. This application distinguishes itself from other Twitter applications by its sophisticated engine that is designed to automatically build up a substantial, but targeted following.   The application offers many user-defined settings that can create a meaningful group of followers for multiple Twitter accounts.  It allows the user to post predefined tweets that are relevant for his audience, so he can build a solid relationship with his followers.   Since everything is on autopilot, users would not have to spend much time doing this, which helps the busy executives to save time.  Tweeteronix provides a low-cost way to reach the point, where businesses can use the power of Twitter for marketing their business in a unique and meaningful manner.

You can find the application on http://Tweeteronix.com you can order the book there as well

Tweeteronix Instruction Videos – Introduction and Sign-Up

Posted on : 28-09-2014 | By : DickRaman | In : Tips

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We have created a series of videos to help you use Tweeteronix to its fullest capacity!

Go here to sign up for free: http://Tweeteronix.com

Twitter can be used in a million ways.

Posted on : 27-09-2014 | By : DickRaman | In : user

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Twitter has a million applications

Maybe a million different ways is a bit much, but it can surely be used in ways we have not figured out yet. You can implement it in the business enterprise or use it at home. You can find tweets describing what people ate for dinner last night or you can find police reports; an example can be seen here Milwaukee Police on Twitter.

There are some important advanced usages for Twitter, and if you think about new unique ways to use the service you realize that it can be much more than just another social networking website. Twitter does not have a large number of advanced features, and this can be a good thing in some cases. It allows the user to mold the service around just about anything. I have seen police departments using it to announce arrests and other police reports. Other strange or useful appearances have involved fire departments or new software releases.

One important usage that just about everyone could take advantage of would be implementing it with your blog. This can help to tell the world about new blog posts and other information related to your website or blog. This is the easiest and cheapest way to advertise your content. Some content management systems allow easy integration; examples include WordPress, Joomla, and Mambo. There is really no reason to not include Twitter considering how easy it is to implement.

This may be why lately we are seeing a huge increase in Twitter news-related stories. However, you can also use Twitter in the workplace. This can be a great way to quickly share information with co-workers or the outside world. It is a free service and perfect for quick advertising. You can build up hype or share news on a new product release using Twitter. It allows people in the business world to share something new and unique in an easy and fast way. I have seen tweets regarding new video games releases. When these are released with new information people talk about them for days on end. It can be a very useful tool for building hype. The service seems to drive sales much higher when used properly.

However, you also have to be aware of the security issues that are involved. Any information you share basically becomes publicly available. This information can be seen by the entire world. You should therefore be careful with the information you share. In conclusion, the important place to start would be with analyzing your current business model. Understand what it is that you sell and what you want out of a service like Twitter. Think about the potential with advertisements and communication benefits.

Jumping on the Social Networking Bandwagon

Posted on : 27-09-2014 | By : DickRaman | In : user

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twitter bandwagon

I always jump on the social networking bandwagon. I have a MySpace that I don’t use, a LinkedIn that I don’t understand and a FaceBook that I’m addicted to.

So when I heard about Twitter, I thought it was dumb (to put it mildly.) To be fair, as a general rule, anything that is promoted by news stations before the general public knows about it, I believe is trash.

Three months ago however, one of my many employers sent out a mass email telling us to follow them on Twitter. I am a full-time college student who does marketing jobs on the weekends; passing out flyers, signing people up for credit cards, doing food samples at Walmart/Sams Clubs and going to concerts and giving out free stuff.

The email stated that extra job openings will be tweeted 3 times a day. Usually these marketing gigs go by quick because they pay well and the work is not too difficult. So, I swallowed my pride and joined the twitter world.

After browsing, I realized that a majority of my marketing employers used Twitter to post new job openings that they don’t send through mass emails. I started to follow all my employers, potential employers, family and friends too.

I linked my cell phone to Twitter and I receive on average 100 text messages a day from potential employers. I was getting sick of it and about to quit until something great happened.

Last month, I received a Tweet on my cell phone while eating dinner. My boyfriend rolled his eyes because he is sick of hearing “Almost Easy” every hour when my cell phone “Tweets” goes off. The tweet said “Cartoon Network Event in WPB, FL need staff immediately.”

I called my staffing coordinator and she hired me that second. I worked that entire week and got my biggest paycheck ever. $1,000 for roughly 30 hours of work, that’s a lot for a college student (Although it’s gone now, due to wonderful bills.)

So, I have resumed being in love with Twitter. I use it primarily for work (I have FaceBook for friends/family) and I get so many extra jobs from it.

I know that Twitter can revolutionize the job hunting process for many unemployed people. I read an article claiming that Twitter has helped many people find jobs.

Employers like Palm Beach Post and ATT post jobs on Twitter and it can be great to be able to get job postings to your cell phone so you don’t have to sit by the computer all the time.

I wonder if Craigslist has a Twitter?

Rambling on about Twitter

Posted on : 26-09-2014 | By : DickRaman | In : user

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twitterbirdbrcolorHave you heard of the new social networking site Twitter? Well if you haven’t and you’re not sure if you want to check it out or not, then read on!

Twitter is the newest and currently the top social networking sites. Twitter is a bit different from your average Facebook, Myspace, or MyYearbook account. On Twitter, you update your status, and follow people. But that’s not it. You can send personal “Tweets” (messages on twitter) to the people you follow, or celebrities! You can receive and send mobile updates as well.

It’s a simple website, but so much fun to use! Celebrities like Hugh Jackman, have used it to learn from people about new causes that he could possibly donate to. It’s simple to use, and has a user friendly interface.

Twitter also lets you upload your own avatar to personalize your webpage, along with a customized layout! Twitter tracks how many people follow you, and how many people you follow. It’s a great way to interact with people on line without the hassle of friend requests or spam! It’s the newest social networking revolution, and I believe it will never get old.

News broadcasts use it as well, (such as CNN and Fox), in order to get viewer opinions! Technology is getting better and better everyday, and so isn’t communication. So why not join just about everyone else in America, by logging onto Twitter and start your social networking experience today!

You really should have a twitter account! If you cannot, at any given moment, look at whether your best friend has beat a highscore on his xbox or burnt his bread, you’re missing out on a lot.

Now while the general public uses twitter as a quick and stable communication system, whiney hormonal adolescents have discovered it for their own self-gratifying journalling. Of course nobody will read about how their stubbed toenail sparked a furious debate between mother and daughter, ending in tears for both sides, but for the depressively fragile it is strongly cathartic.

But the versatility doesn’t end there. With 140 words you can make an impact. Strike a dent in the oppressive media with fist-shaking brevity. Pithily point out their bias! Taunt a celebrity! Make like a bird with some onomatopoetic twittering. Question your friends sexuality after the couch incident last night.

Before Twitter there was the equivalent of nothing. Unread diaries and journals of greasy angst formed the scorching desert of the internet. An electric mouth, hungry for activity, gnawing at the remains of websites with background midi music. It’s need has finally been satisfied.

With Twitter you just have a bareable amount of just that. Like say, a potted cactus gracing your living room. Scream all you want at the 140 character limit, but its for your own sake. If you keep it short, people will like you, or as Kurt Kobain said it, “Think before you tweet.”

Social networking is slowly infecting the way we live. People love talking, they just can’t be bothered to stand up. One could say it is a significant leap towards world peace, but that would be a lie and unacceptably impolite.

Social networking is simply a way to keep in touch with your friends, and a way for any private company to instantly monitor your entire online history, hobbies, favorite show and what type of guinea pig you’ve always wanted.

I find a brilliant use for twitter is trying to condense a grammatically correct story into 140 characters. It’s incredibly difficult yet rewarding.

Twitter easily lets you find new people to follow, before they drop into obscurity while you broadcast an unpunctuated tweet about what nail polish you bought. Stalkers will be delighted to hear that many celebrities have publically announced their allegance to Twitter. Finding that tree to sit on has never been easier, just don’t forget the rope.

Twitter can also automatically choose people that would be suitable to be your friends. Keep in mind though, it’s a computer and I wouldn’t trust computers and if you’ve seen Terminator, neither should you.

Twitter: Instant Gratification and Getting out of Jail.

Posted on : 26-09-2014 | By : DickRaman | In : Tips

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planehudson

Humanity has reached a point in time where instant-gratification has taken over the world. Twitter has out done the demand for instant-gratification.

Whether you are a regular person on the Internet, or a business trying to please their consumers, Twitter creates the ability to keep everyone up to date instantly with a simple press of a button. There is no need to purchase your favorite gossip magazine because celebrities have turned into their own paparazzi. Instead of waiting until your local news hits the air on your TV, you can get instant updates on news while it’s actually happening.  Remember the pilot that landed on the Hudson River in New York?  CNN picked that up from a passenger putting it on Twitter as it happened!

Businesses now can keep their consumer‘s up to date on new products, events and job openings. Everyone is taking advantage of Twitter to network, advertise and reach the world with a press of the button. You do not have to have a computer at home to enjoy the networking ability twitter supplies. As long as you have a cell phone, you can keep up to date with everyone.

When you have a fancy iPhone or Blackberry, you can get numerous applications to use Twitter in the normal way, but even a regular cell phone will en enough to use Twitter.  If it’s important for you to keep up to date with companies, celebrities or just even your friends, simply add each important Twitter user to mobile updates. After someone tweet(ing)s, instantly you will receive a text message letting you know what’s going on. If you’re out and about and would like to keep others updated on your life, you are able to text twitter and your tweets will be refreshed with your message.

Every can benefit from the use of Twitter. Companies can save money on advertising when they can reach millions of consumers instantly with their promotions. Celebrities have been known to keep their fans up to date with event information and sometimes they take the advantage to promote their favorite cause. Your message can be heard instantly for free, what can get better than that? What could possibly top Twitter? Twitter is a genius concept and should be used by everyone.

Critics will say that nobody cares what you’re doing from one minute to the other, but I find that keeping a random journal of a day is not only fun, but interesting, and has been the source of many a conversation between my friends and I.   Though people are critical of Twitter’s purpose and don’t understand a point to it, its growing user base and versatility – for business, news, and getting out of jail (like the American student who kept in touch with his friends at home when he was jailed in Egypt – his Twitter correspondences allowed people to get in touch with the proper authorities and free him) are securing it as an essential part of the Web 2.0 experience that is focused on the user and the ‘me’ experience.

If you don’t already have a Twitter, maybe you should reconsider why and possibly join today.

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